Because an Internet site is used to share info with the online world or to get more customers in the event that you offer goods and/or services, it is very important to know how it is doing. What you'll need for that is an in-depth report of the visits to the website - how many new individuals have opened it, how many have made a comeback, what pages they have visited and many others. It'll be very useful if you know how people noticed your website, specifically if you are running a marketing campaign, because you shall be able to see whether people have opened your website directly or if they were referred by an Internet search engine or a site where you advertise. This type of information will enable you to improve the overall performance of the site and, if required, change your marketing tactics if different parts of the site should be getting more site visitors. Having thorough stats will give you a better perception of how your site is doing and a better control over your presence online.